How to Showcase Your Brand’s Unexpected Side
The latest campaign from retailer Harvey Nichols features a suspenseful bait-and-switch that showcases an unexpected side of their brand.
How Fairmont Hotels Used Facebook Contest to Segment Audiences
Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. “We’re always looking for fun and creative ways to engage with our fans and followers,” shares Andrea Johnson, Executive Director, CRM at […]