An A-to-Z Guide to Google Analytics for Content Marketers
Google Analytics is an invaluable tool for content marketers bombarded with data. Use this guide to go beneath the numbers for more actionable insights.
It’s Time to Flip Your Customer Analytics Inside Out
Instead of looking at where all of your web traffic goes, start looking at unique customer journeys and finding connections.
Survey: Most Marketers Use 6+ Measurement Tools But Don’t Trust the Data
How can marketers have so many tools at their disposal and still not have what they need to translate data into action?
How to Make Marketing Analytics Easier
Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. Learn how to make analyzing that data easier with these five tips.
How to Find the Path to Useful Content That Works
600,000 emails sent to 50,000 names and a trend has emerged. Your company is probably not unlike ours: You are trying to sell products and services to your target customers. Your solution is unique but there are many others out there with close enough replicas and their marketing can, and probably does, sound exactly the same […]
15 Reasons Why Analytics Prediction Will Make You a Better Marketer
Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. Predictive analytics interest has skyrocketed over the last year, according to Google trends. The reason? Marketers are beginning […]