Youtility – The digital Marketing Strategy for the Age of Information Overload
What is Youtility About? Youtility is not about social media, it’s about marketing. Today’s consumers are staring at an invitation avalanche, with every company asking for likes, follows, clicks, and attention. This is on top of all the legacy advertising that envelops us like a straitjacket. There are only two ways for companies to break […]
21 Quotes That Will Change the Way You Think About Marketing
I am delighted to announce that my new book Youtility debuted at #3 on the New York Times best seller list! One million thank yous to everyone who supported the book and the launch, especially the brilliant businesspeople who agreed to be interviewed for the book. Youtility is chock full of case studies and ideas, […]
Smart Marketing is about Help not Hype
Can I please get your help making my new book a smash hit when it releases next month? Please watch this… Through speaking engagements and such, I’ve sold a lot of copies of Youtility, and we’re headed toward the best-seller lists. But I could use a hand from you to make sure it does even […]