Key Marketing Lessons from the MarketingExperiments Copywriting Contest
The results are in from the MarketingExperiments copywriting contest, revealing some important lessons and insights for content marketers.
How Fairmont Hotels Used Facebook Contest to Segment Audiences
Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. “We’re always looking for fun and creative ways to engage with our fans and followers,” shares Andrea Johnson, Executive Director, CRM at […]