Why the Key to Content Marketing is Becoming a Digital Dandelion
If you’ve read this blog much, you’ll know that I’m a huge fan of the Lowe’s #FixInSix content program, whereby the company publishes 6-second household tips on Vine. Unfortunately, the manuscript for my book, Youtility, was finished before the FixInSix program launched, but I still talk about it in almost every presentation. Here’s why: 1. […]
Should You Care About Instagram Video?
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Instagram video, and whether we should care as marketers. Are We Asking the Wrong Question? There have been lots of breathless blog posts recently that attempt to pit Vine and Instagram video in a head-to-head battle, as if we must choose in a beta […]