How Oscar Meyer is Cooking Up Customer Connections
Savvy brands are on the hunt for new ways to spark customer connections online. Oscar Meyer went whole-hog—with a bacon-themed dating app.
How to Showcase Your Brand’s Unexpected Side
The latest campaign from retailer Harvey Nichols features a suspenseful bait-and-switch that showcases an unexpected side of their brand.
5 Things You Need to Know About Google’s Mobile Changes
Don’t get swept up in the “mobilegeddon” panic sparked by Google’s recent mobile changes. These 5 key takeaways will alleviate your fears and show you how to take advantage of the updates.
How to Choose the Best Mobile Strategy for Your Business
Mobile strategy has become a marketing must-have. But is developing an app the best mobile strategy for your business?
How to Track Mobile App Conversions
Creating a mobile app is only the beginning of a successful app strategy. It’s important to understand where users are coming from and how they’re behaving on your app. Use these tips to track mobile conversions and measure the effectiveness of your mobile applications.
The 1 App Every NFL Fan Needs
The future of marketing (and business) is solving customer problems succinctly and effectively. (tweet this) Actually, that’s always been the point of marketing and business, but evolutions in commerce thinking and consumer technology have made solving problems easier and smarter than ever. This, of course, is the whole point of Youtility, my new book about […]