How the BBC is Approaching News Coverage on Social Media
The BBC has re-branded its program for sharing 15-second news clips via social media and expanded to new channels. The result is powerful.
CheatSheet: 4 Mobile Ad Platforms That Work
Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted […]