Why Brands Shouldn’t Be Afraid to Get Emotional
Why are brands so afraid of expressing emotion? There’s nothing wrong with putting personality behind your brand.
Should You Be Fired for Honesty?
When a Yelp employee uncovers a difficult working situation, she gets fired for her complaint. Was that the right way to handle it or should Yelp have hugged its haters?
How to Remove Fear as Your Ultimate Motivator
Fear is a powerful motivator. But it’s a negative one. Would you rather have your brand associated with a positive or a negative emotion?
Retaining Customers Requires Innovation
It should go without saying that you should be adding more features as you grow, not less. But Microsoft has gone against this model by removing customers’ favorite elements and frustrating the masses.
Are You Offering Too Many Choices?
The decisions that consumers are faced with has gotten out of control. It’s the marketer’s responsibility to incite emotion and remove choices.
How the Internet Enables Marketing’s Story Villains
Every good story needs a good villain. If that’s the case, the Internet is the world’s best story—and one that never ends. Last week, the collective ire of the web was heaped upon Martin Shkreli, the CEO of Turing Pharmaceuticals, not only for his decision to raise the price of a 62 year-old pill from […]