Who Should Own Paid Distribution in Content Marketing?
Marketers often struggle to secure the native advertising budgets they need. Isn’t it time for marketers to own paid content distribution?
How Can I Help You Get More Customers?
The 2017 Media Kit from Jay Baer and Convince & Convert Media has been released with robust options for partnerships with companies and brands.
Is Your Native Advertising Ruled by Metrics That Matter?
Are your marketing metrics giving you the full picture? Make sure you know how to identify the effects of a top-notch native ad campaign.
Can You Trust Anything Mashable Says
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Mashable’s new Brand Lift program, whereby brands can work with Mashable or its agency partners, DigitasLBI and Vaynermedia, to create content assets that will appear on Mashable directly. Strategically, this is a very interesting move by Mashable, as it continues to position the site as a content […]