How Smart Brands are DemoCasting in Social Media
DemoCasting is when brands spend resources on social media platforms that are not used by their target audience, but are used by their future customers. 3 examples from Jay Baer.
How One Company Is Re-Imagining Corporate Website Design
Nescafé just did what no other global brand has done before: abandon their corporate website for an ultra-visual, highly shareable Tumblr.