8 Guiding Principles for Today’s Product Marketer
What marketing tactics actually move the needle? These guiding principles for your decision-making will point you in the right direction.
What Jay Z Can Teach You About Building a Brand
Building your brand? It might be time to start thinking like a music artist—Jay Z, for instance.
Maximize Your Content Creation Commitment
We know it’s essential to devote time to great content, but time is precious. The solution? Leverage your investment in content creation.
The Savvy Marketer’s Guide to Surviving SXSW
SXSW Interactive, the ultimate digital event of the year, kicks off this weekend in Austin, Texas. Each year the festival has grown by leaps and bounds, and it’s easy to get overwhelmed. No matter how many times you’ve been to the jungle called SXSW, these tips from the Convince & Convert team will help you climb to the top of the food chain.
How to Use Networking 3.0 to Make New Connections
The word “networking” has become laden with negative associations. It’s no wonder considering some of the tactics people use, from the time-wasting to the downright obnoxious. Yet we know there is immense value in networking. We just need to redefine it. The world has changed dramatically, and networking needs to catch up. Many people still […]