How Much Do You Know About Your Consumers’ Cultural Communities?
Want a fuller understanding of your audience and the cultural spaces they inhabit? Dive into their hashtag communities.
General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community
Love cereal? You’re not alone. Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello, Cereal Lovers” communities focus on General Mills’ […]
Cognitive Surplus – Use Social Connectivity to Change the World
My TIVO hates Clay Shirky. In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. […]