The 4 Ways to Find Online Influencers
The 4 ways to find online influencers, and the 8 things you can ask influencers to do for your brand. Includes slides and free Webinar recording, from Jay Baer.
Social Media Influencers versus Brand Advocates Infographic
Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond social chatter. I wrote a post about why this is so, called “Why Online Influencer Outreach is Overrated and How to Fix It” The biggest issue is that we tend to […]
Why Online Influencer Outreach is Overrated and How to Fix It
Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores, and blogger […]
5 Ways to Open the Social Side Door and Build Relationships
Ian Greenleigh (@be3d) is a social media and content strategist. He’s writing a book titled The Social Side Door: How Social Media Has Rewritten the Rules of Access and Influence, and he works at Bazaarvoice in Austin, TX. Social side doors are avenues of access and influence made possible by society’s adoption of social media. […]
Wow Online Influencers With An In-Person Experience
Guest post by Paula Hahn Managing Director at Marina Maher Communications (MMC). An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and […]