Marketers Everywhere: Stop Marketing Your Brand
The most effective way to do reach your target audience is to market an authentic experience—not your brand. A focus on human to human connections can make all of the marketing difference in the world.
Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration
To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. The Beeday event offers a good example of how to celebrate milestones with your social media community.