How to Partner With Social Media Influencers for the Holidays
Social media influencers can be powerful collaborators for driving engagement and sales during the holiday season.
The Fight for the Future of Influencer Analytics
Big news last week as Klout announced a significant overhaul of its influencer identification platform. Several new features are being rolled out to improve accuracy and add transparency to the much-discussed and oft-maligned system. The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more […]