No, Your Brand Isn’t Too Big for Thought Leadership
Thought leadership, with help from strategic content marketing, can help businesses of any size solidify brand trust, longevity, and awareness.
The Psychology Behind Making Money on Social Media
Understand the psychology behind building trust with your followers, maintaining a consistent identity, and making money on social media.
3 Advanced Influencer Marketing Strategies for Noisy Markets
With so many marketers shouting for the attention of established influencers, it’s hard to cut through the noise. These techniques can help.
Why Brands Shouldn’t Be Afraid to Get Emotional
Why are brands so afraid of expressing emotion? There’s nothing wrong with putting personality behind your brand.
What the Sales Funnel Can Teach Your PR Department
It’s time for PR to start thinking like salespeople. Here’s how PR can apply sales funnel strategies to pitching, networking, and more.
What Jay Z Can Teach You About Building a Brand
Building your brand? It might be time to start thinking like a music artist—Jay Z, for instance.
Why Marketers Must Collaborate to Succeed
Collaboration and a genuine desire to help are the keys to stronger, more authentic relationships among marketers and industry peers.
Meet Your New Customers: Generation C
Meet your new consumers: Generation C, a group defined not by age, but by lifestyle, and heralds of a more personal era of business.
Why Relationship Marketing Is the Key to Your Content
Content is king, but relationship marketing holds the power to connect content to your community. Don’t overlook your relationship-building.
You’ve Got Brand Ambassadors. Now What?
So you’ve turned your biggest fans into brand ambassadors. What now? Check out these strategies for keeping those relationships strong.
9 Tips to Perfectly Pitch Your Guest Blog Post
Editors work hard to offer useful content on a daily basis, but end up spending a lot of their time weeding their way through guest blog pitches that don’t quite hit the mark. Try these nine tactics to impress your favorite blog’s editor and get your work published today.
Why Great Marketing Isn’t Always Done “At Scale”
Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, the reason influence marketing often works so well is because it’s focused on a close relationship between the brand and handful of influential people. Here are some examples of why small succeeds.