Why It’s High Time for RFPs to Die
RFPs might appear to facilitate communication and business success, but too often, the opposite is true. It’s time for RFPs to die.
Why Are Companies Not Valuing Judgment As A Critical Element
Guest post by Noemi Pollack, CEO & Founder of The Pollack PR Marketing Group, a 25-year old integrated PR and marketing agency in Century City, CA. Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through […]