4 Goal-Specific Ways to Measure Influencer Marketing ROI
The best way to measure influencer marketing ROI depends heavily on your campaign goals. Learn how to make your measurements goal-specific.
How to Fight for the Marketing Budget You Deserve in 2017
What story will your marketing metrics tell in your next budget meeting? Learn where to look for cuts, changes, and areas to improve.
Why You’re Measuring Your Social Media Wrong
Too many marketers evaluate their social media marketing efforts in misguided ways. Watch out for these all-too-common mistakes.
The Best Way to Present Marketing Results to Your CEO
So, you’ve got a meeting tomorrow with your CEO to present results from your marketing efforts. Here’s what to focus on.
How CMOs Can Prove the ROI of Tech Investments
Prioritizing these metrics can help CMOs prove the ROI of their technology investments and earn the budget they need.
3 Marketing Metrics for Savvy Content Marketers
Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. These three metrics can help you understand whether you’re making an impact with your content.
Is Your Native Advertising Ruled by Metrics That Matter?
Are your marketing metrics giving you the full picture? Make sure you know how to identify the effects of a top-notch native ad campaign.
Boost Your Content Marketing ROI With This Secret Weapon
Marketing teams everywhere are strapped for resources. Good news: you’ve got a bottomless resource well sitting right in your own office.
How to View Marketing Metrics the Right Way
Click-throughs shouldn’t be the only driver of ROI measurement. Look at marketing metrics like a target, and you’ll see the bigger picture.
How to Track Mobile App Conversions
Creating a mobile app is only the beginning of a successful app strategy. It’s important to understand where users are coming from and how they’re behaving on your app. Use these tips to track mobile conversions and measure the effectiveness of your mobile applications.
Why PR and Marketing Must Work Together to Measure Success
With new methods of measurement, a blurring of responsibilities across social, and the growth of content marketing, an organization’s success is built on solid results from its communication efforts. And neither marketing nor PR can do that alone. Learn how PR and marketing can (and should) work together for maximum impact.
5 Deadly Ad Buying Mistakes
Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Even the creators of display ads are piling on the hate. Although display advertising has room for improvement, there are many people who see its effectiveness, as […]
Calculate Your Blogging ROI in 9 Steps
Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company. Smart organizations methodically […]
Think Bottom Line, Not Top Line, on Social Media ROI
There’s been a lot of conversation lately about social media ROI but the hand-wringing about it is totally misplaced. True ROI (return on investment) calculations are possible in cause/effect marketing scenarios where you can isolate tactics and variables to determine incremental revenue generated. Today, the only marketing programs that can semi-reliably generate “real” ROI calculations are SEO, […]
Why PPC is about to skyrocket – and then CRASH
Times are tough. But one area that is ready to soar is pay-per-click search marketing (PPC). That most measurable and controllable of digital marketing opportunities, PPC looks like a no-brainer in this economy. Have you called a newspaper lately and asked them if they’ll charge you per phone call generated? Even with ad sales down […]
The Future of Email Marketing – Think Holistically, Send Individually
The demise of email has been greatly exaggerated. While Jupiter says that overall email volume has dropped from 41 messages per day per U.S. user to 24, the email marketing universe is very much alive and well. The Direct Marketing Association (DMA) projects that $600 million will be spent on email in 2008, driving an […]