How Influencers Can Improve Every Step of Your Sales Cycle
There’s a place for influencer-generated content at every stage in your customer sales cycle, from the research stage through retention.
Supercharge Your Sales Funnel Velocity With Content
The right content can turn curious consumers into customers. Here’s how your content strategy can increase your sales funnel velocity.
What the Sales Funnel Can Teach Your PR Department
It’s time for PR to start thinking like salespeople. Here’s how PR can apply sales funnel strategies to pitching, networking, and more.
How to Create Assets Your Sales Team Will Actually Use
Creating assets that satisfy both marketing and sales is no easy task. These four questions can help both sides build content that converts.
70% of B2B Marketers Want More Quality Leads
More and more B2B marketers are prioritizing quality over quantity when it comes to their lead generation strategy. See the facts and what it means for you in this post.
4 Types of Content That Persuade Customers to Purchase
Discerning customers want feel confident they’re making the right purchasing decision. These four types of content can help persuade them.
A 3-Step Guide to Cross-Device Customer Journey Mapping
A smart customer journey map accounts for the many devices and channels customers access before purchasing. These 3 steps can show you how.
8 Reasons Your Marketing Funnel is a Hot Mess
Today, marketers must embrace their new role as drivers of revenue. Getting a handle on your marketing funnel is step number one.
5 Killer Questions to Woo Prospective Customers
Don’t push customers through your sales cycle. Instead, pull them through their purchasing cycle with active listening and killer questions.
How Much Content Do You Need? Here’s a Formula.
One of the three ways to create Youtility — marketing so useful, people would pay for it — is to answer every customer question. Your prospective customers have TONS of questions they need to have answered before making a purchase. This is true for all businesses, but perhaps most so for B2B, where the stakes are […]