How Marketers Can Create Bingeable Content Experiences
The binge-watching phenomenon has plenty to teach content marketers about messaging, storytelling, customer delight, and binge-worthy content experiences.
How Storytelling Accelerates Your Pipeline Velocity
Learn how “the continuum approach” uses storytelling and emotional narratives to move customers through the sales pipeline.
Why Marketers Can’t Afford to Chase a Silver Bullet Strategy
Too many marketers chase a “silver bullet” strategy, in which a single tactic will address all their challenges. Here’s what to do instead,
Supercharge Your Sales Funnel Velocity With Content
The right content can turn curious consumers into customers. Here’s how your content strategy can increase your sales funnel velocity.
What the Sales Funnel Can Teach Your PR Department
It’s time for PR to start thinking like salespeople. Here’s how PR can apply sales funnel strategies to pitching, networking, and more.
4 Tips for Honing Your Content to Reach Gen Z
Now’s the time to begin shifting your content strategy to accommodate the tech-savvy, information-hungry digital natives of Generation Z.
Your Content Isn’t as Influential as You Think It Is
According to a new study, the influence content marketers have over customers’ purchase decisions is a lot different than we think.
4 Types of Content That Persuade Customers to Purchase
Discerning customers want feel confident they’re making the right purchasing decision. These four types of content can help persuade them.
A 3-Step Guide to Cross-Device Customer Journey Mapping
A smart customer journey map accounts for the many devices and channels customers access before purchasing. These 3 steps can show you how.
Don’t Buy Your Programmatic Audience, Build It
The funnel is dead. Don’t be sad, it had a good, long life and now it will retire to a nice farm where it will live with the CueCat, the three-martini lunch, and other advertising ideas that are past their prime. But, chances are, if you were a direct-response marketer, you probably shut your office […]
6 Steps to Turn Your Online Lead Generation Into Lead Nurturing
Sales leads are the cornerstone success point to any business-to-business (B2B) industry. If you know when someone is looking to buy a product or service that you offer, you can contact them directly, pitch your service, and spell out their return on investment to secure the sale. However, too much focus is placed on these […]