Who Really Owns Social Selling?
Who’s responsible for a stellar social selling strategy? The answer might lie in a close-knit collaboration between sales and marketing.
Have You Been Social Selling All Along?
Many salespeople think of social selling as a new and intimidating discipline. The truth? They’re likely social selling pros already.
How to Reap the Revenue Rewards of Smarketing
Smarketing is the harmonious alignment of sales and marketing teams. A 5 step process for doing it right and reaping revenue rewards
5 Ways Marketing and Sales Can Collaborate for Better Content
Don’t overlook one of your best resources for new content ideas: your sales department. These five ideas can show you where to start.
How to Create a Content Library in 5 Easy Steps
80% of content created by marketers is never used by sales. Organizing a content library can help your sales team put that content to work.
5 Disruptive Social Selling Tools
While tackling social selling, you want tools that make your team more efficient and create ROI. These 5 can help you get the job done.
4 Reasons Marketing Shouldn’t Control Social Media
In most companies, marketing owns social. But is that for the best? What if other departments stepped in to cover marketing’s blind spots?
10 Important Statistics Your Company Needs to Know About Providing Discounts
The holiday shopping season is already here and that means it’s also discount season. However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. Here, we dissect 10 relevant statistics related to offering discounts that will help your marketing and sales team generate more revenue.
Is Inbound Marketing Actually Profitable or Just a Slogan
HubSpot’s recent IPO has left us with a provocative question about the efficacy of inbound marketing and whether or not it has lived up to the “hype” in recent years.
5 Ways to Develop a Unique Selling Proposition
A unique selling proposition is an often overlooked but very important element of creating a business that customers love.
Has Social Media Made Your Sales Team Obsolete?
Maybe it’s true that “video killed the radio star”, but has social media snuck up and killed the salesman behind our backs? Jim Farley, VP of Global Marketing & Sales for Ford Motors seems to think that on some level, social media has killed the sales person as we know him (or her). Here’s what he […]