5 Memorable Lessons from my Sarah Palin PPC Campaign
Thanks to everyone for participating in my “Are you man enough to write a PPC ad about a woman VP” contest. Many excellent entries. Here are the results: McCain is 72 years old Avg US life expectancy is 78 years Is Palin qualified? Read This DailyKos.com 1.31% Click-through rate Sarah Palin’s Secrets What the GOP doesn’t […]
7 Critical Questions When Outsourcing SEO
Many agencies without full service digital marketing departments choose to outsource any SEO work to a specialist. While I believe that the present focus on good content makes SEO easier, not harder for traditional agencies (especially PR) to handle in-house, many will continue outsourcing this critical service (or at least until I launch a “How […]
How to calculate your PPC budget and success
Q. I’m interested in pay per click search engine advertising, but I don’t know how much it will cost. Help! A. Projecting costs for pay per click can be as mysterious as Britney Spears’ career plan. Like success in Iraq, multiple factors determine your PPC budget and success level, and they are inter-related. The single […]
Black Magic: What You Need to Know About the Dark Art of Search Engine Marketing
Thirty six percent of site visits come from a search engine or other Web link, according to Web measurement firm Web Side Story. Betting 36% of your site traffic on the outcome of an ongoing epic duel between geeks who work for search engine companies and the geeks who try to outsmart them seems akin […]