Volkswagen UK Caters to Dog Lovers with New #woofwagen Campaign
Following the trend of integrating social media with traditional ads, Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. The campaign, which premiered during the UK’s X Factor on October 19, leverages a variety of cute dogs to showcase the company’s breadth of vehicles. While clever and engaging as an advertisement alone, […]
5 TV Shows Using the Power of the 2nd Screen for Social Engagement
It used to be that the television only sat in your living room. Chances are that it still does. The difference now is that you no longer just have a television because you also probably own a smartphone, laptop, tablet computer, desktop computer, and an MP3 player. Since you own all of these devices, there […]