Why Apps Fail and Other Mobile Marketing Truths
Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Hey, everybody. It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt, who is a digital strategist and the CEO of IncSlingers and the author of […]
Blogger Outreach Changes the PR Timeline Forever
PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Evidently, Ketchum invited a group of bloggers to a restaurant in NYC, where they would enjoy a “delicious four-course meal”, […]