Why Account-Based Marketing Is Right for B2B
Account-based marketing is all the rage simply because it works better for B2B marketers. Jay Baer explains why, plus a slide presentation.
5 Lessons from 1 Million Views on SlideShare
Don’t settle for a few hundred SlideShare views. These actionable tips can help you create top-notch decks your audience will love.
5 Experts Tell You Precisely How to Use Social Listening in the Real World
Every single social media practitioner, guru, wizard (or warlock) out there tells you that the key to success is listening. “We have two ears and one mouth for a reason” has been repeated so often it’s axiomatic. But what does listening really mean today? To tell someone to “listen” is such a vague piece of […]
SlideShare is the digital marketing secret weapon – new research
Just 15 percent of social media marketers are using Slideshare. Here’s why 85 percent of them are missing out on a big opportunity.
Quit Renting Your Audience in Social Media
Brands are finally starting to recognize that maybe social media is a better place to interact with customers you HAVE rather than the customers you WANT. A new Slideshare presentation from Jay Baer.
How to Play Blackout Bingo with Your Content Marketing
To maximized the efficiency and effectiveness of your content marketing, don’t reinvent the wheel. Use this free download to play content marketing Blackout Bingo.
How to Be Visual (Even When You’re not an Artist)
Visuals are now the most important element of content marketing, but this can be terrifying if you’re “artistically challenged.” Here are three ways to create compelling visuals regardless of your artistic talent.
How to Use Presentations for Content Marketing
Let’s face it. When you think content marketing, your brain immediately thinks blogs, eBooks, and whitepapers. But, what about presentations? If you neglected this medium in 2013, I want to encourage you to take another look at presentations in 2014. Here are few reasons why: You Have a Story Worth Sharing Let’s first establish that […]
Did We Just Invent A New Form of Blogging?
SlideShare is one of the most underrated content platforms in existence. Owned by LinkedIn, SlideShare is essentially the YouTube for presentations. Although, it’s not just presentations these days, as SlideShare’s 60 million monthly visitors also upload and view infographics, documents and other file types. SlideShare has even gotten into the video game, as you can […]
The Content Marketer’s Guide to Writing a Book
Does the very idea of writing a book scare you? It sure freaked me out the first time someone hired me to write one for them. Sure, I had plenty of professional writing and content marketing experience. But writing a book is a horse of a different color. A book represents an experience like no […]
21 Quotes That Will Change the Way You Think About Marketing
I am delighted to announce that my new book Youtility debuted at #3 on the New York Times best seller list! One million thank yous to everyone who supported the book and the launch, especially the brilliant businesspeople who agreed to be interviewed for the book. Youtility is chock full of case studies and ideas, […]
Top 5 Slideshare Marketing Tips
Guest post by Kristina Allen, Online Marketing Manager at ion interactive, the makers of the LiveBall marketing optimization software. One of my favorite social marketing activities right now is creating Slideshare presentations. Slideshare is a directory of presentations. Think of it as YouTube, but for Powerpoint. I really love creating short (read: easily consumable) but […]
9 Ways to Humanize Your Brand (with real humans)
Many companies are reluctant to fully dive in to social media, either because they are afraid of losing control, or because they believe their customers aren’t using social media. The latter is especially prevalent among B2B companies, and when viewed from a purely numerical perspective they may be right. (photo by The Dana Files) An […]
3 Reasons the Recession is Great News for Social Media
This recession is looking worse than Sylvester Stallone all roided up for that recent Rambo 14 (Rambo goes to the buffet for the Early Bird Special with some pals) movie. It’s going to be bad. But for social media, it just might be the best possible circumstance. Here’s why: 1. Smart Buying Consumer confidence is […]