The 3 Biggest Challenges Facing Social Marketers in 2017
A new report on social marketing reveals the biggest challenges facing social marketers right now, along with real-world insight into this dynamic industry.
How Data Is Used to Refine Marketing Messages
To remain viable and visible to consumers, brands will need to get smarter about how they listen and collect data on their audience.
How to Sell Smarter Using Social Insights
Forget focus groups. Social data is your key to successful campaigns, smart communication, and a deeper understanding of your audience.
What’s Next for Social Data Intelligence
Since social data analysis has become a mainstream business practice, the actions we take with that data have become more crucial than ever.
5 Tips to Turbocharge Conversions on YouTube
With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2nd largest search engine in the world. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared […]