The 3 Biggest Challenges Facing Social Marketers in 2017
A new report on social marketing reveals the biggest challenges facing social marketers right now, along with real-world insight into this dynamic industry.
Moving From Back Pats to Business, Social CRM Is For Real
As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. But in almost every case, the evidence […]