The 3 Most Important Traits of a Great Social Agent for Your Business
You may be making sales that you’re not even aware of as a result of your positive relationships and social media recommendations. These are called “invisible sales,” and there are three different types of people that can help you get them.
Social Toaster vs Zuberance – 2 Ways to Activate Social Advocates
I understand why “influencer outreach” is popular. The opportunity to hitch your brand’s wagon to the plow of a new media celebrity (or demi-celebrity) and have them propagate your message seems like a no-brainer. But, we too often mistake audience for influence, and in the bright light of day these programs can be great at […]
The Carrot and Stick of Social Media Disclosure
Did you cringe just a bit when you saw the word disclosure in the title? Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications?
Well, relax. This post is about optimizing your social media activities for improved engagement and increased ROI