3 Foolproof Ways to Generate Leads with Social Media
Despite recent changes in organic reach, you can still generate leads with social media. Here are three strategies you can test today.
How 5 Top Companies Celebrated National Dog Day
Brands worldwide celebrated National Dog Day and delighted fans with social media posts starring their beloved furry friends.
What Would You Do for a Free Flight Upgrade?
Virgin Atlantic cashes in on their customers’ cheekiest requests for flight upgrades in their latest social media contest.
Project Runway Crowdsources Season 13 Casting With Runway Redemption Campaign
To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers. This campaign reached over three million people and garnered over 34,000 votes.
Jim Beam Invites Fans to Help Craft Bourbon History in New “Single Barrel, Single Statement” Contest
Ever wished you could have a special, one-of-a-kind bourbon bottle with your name and a personalized message? Thanks to Jim Beam, you may just get that chance. To commemorate the launch of Jim Beam® Single Barrel, the first-ever single barrel offering, the company is inviting U.S. fans to take part in the craft-making process with the “Single Barrel, Single Statement” Contest.
How Delta Used a Local Contest to Reach the Hearts of New Yorkers
Influencer marketing has become a little convoluted and confusing if you ask me. So, for the sake of this post and how I like to market, I’m going to dumb the term down a bit and say that the gist of what we want to do as marketers is make a lasting connection with consumers […]
A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign
For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Objectives Like […]
Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest
The force is strong with this one. In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. Themed around, “The Force For Fun,” one video will win $25,000 and a chance to be featured as Pringles […]