How to Partner With Social Media Influencers for the Holidays
Social media influencers can be powerful collaborators for driving engagement and sales during the holiday season.
The Most Underrated Marketing Tactic at Your Fingertips
Virtual conferences just may be one of the best marketing tactics available to businesses. In this case study, learn how Grouphigh was able to generate more leads for its sales team than any of their other marketing tactics combined.
What Makes a Great Brand Ambassador?
Ambassador prowling is hunting down people who love your brand or locating the people who will love your brand they just don’t know it yet. It might seem creepy at first, but finding great ambassadors for your brand is key to a successful influence marketing program.
Influencing the Influential: How One Infographic Scored 17,000 Views
This outreach marketing campaign scored epic brand recognition with a brilliant marketing plan. Explore the process of what made this campaign so successful through the eyes of one of the thought leaders in the influencer marketing world, Mark Fidelman.
Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies
A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above […]