How to Make Social Media Infographics That Get Noticed

Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Welcome everybody. It’s Jay Baer from Convince & Convert, joined today by a very special guest, my friend Mark Smiciklas from Intersection Consulting in lovely Vancouver, Canada and author of the new book “The […]

Social Media Influencers versus Brand Advocates Infographic

Influencers versus Advocates Infographic

Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond social chatter. I wrote a post about why this is so, called “Why Online Influencer Outreach is Overrated and How to Fix It” The biggest issue is that we tend to […]