The 3 Social Metrics That Will Get You Promoted
Just launched: A new, free ebook from Jay Baer and Convince & Convert called The 3 Types of Social Media Metrics and Why They’ll Get You Promoted.
Are You Seizing the Power of Social Media Attribution?
Too many marketers miss crucial data when channeling traffic from social media. Learn how to harness the power of social media attribution.
10 Steps to Master Your Social Media Analytics
Forget “spray and pray.” It’s time to leverage your social media analytics to learn where and why your brand is generating buzz.
5 Important Facebook Metrics and How to Improve Them
Determining the success of your Facebook activity isn’t hard—you just need to know where to look, and what your metrics are telling you.
Why You’re Measuring Your Social Media Wrong
Too many marketers evaluate their social media marketing efforts in misguided ways. Watch out for these all-too-common mistakes.
How to Take an Audience-First Approach to Competitive Analysis
Ditch the vanity metrics, and adopt an audience-first approach to analyzing how you stack up against competitors.
The Single Most Important Social Media Marketing Metric
Break free of social media vanity metrics by focusing on the single most important marketing metric: conversions.
4 Important Snapchat Metrics Your Brand Should Be Measuring
Don’t let Snapchat’s lack of formal analytics deter you from experimenting with this powerful and increasingly popular social platform.
How to Prove Your Social Media Impact
Proving social media’s impact on conversion is no easy feat. These steps can help you demonstrate just how valuable social can be.
Social Media ROI’s Missing Ingredient
You can’t calculate social media ROI without spending time figuring out your true costs. Here’s an easy to know what it’s really costing you to send that Facebook update.
5 Shifts to Fix Your Social Media Metrics
If you’re going to invest in social media, also invest in doing social media metrics well. 5 tips from Jay Baer to improve your social media metrics.
Why It Might Be Time to Completely Change Your Social Media Strategy
Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.
6 Reasons Univision Got a 13% Engagement Rate on a Facebook Post
You may remember January 7. You may remember January 7 forever, actually. It was the first icy finger of the infamous Polar Vortex, spawning thousands of social posts in the “you think YOU’RE cold, you should see it here!” vein. But the organization that had perhaps the greatest social success on chilly January 7 may […]
3 Scientific Studies With Real Insight Into Social Media
It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I […]
11 Big Myths About Social Media and Content Marketing
Much of what we’ve come to believe about social media and content marketing is wrong. They are myths. Time to crush them. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute: Myth 1: My customers are not social 2013 data from the Pew Internet project finds 72% of […]
7 Lessons From the Front Lines of the Social and Content Convergence
SPECIAL NOTE: This is the 1,000th blog post to appear on Convince & Convert since I founded this site in 2008. Many, many thanks to all readers and fans for their tremendous support over these five years. I hope to continue providing you thoughtful, interesting content about social/content/digital for a long time to come! ~ […]