Unlocking the Power of Social Media: How 56% of Loyal Customers Are Born
Building a solid customer relationship is more important than ever with the surge in online interactions and consumer expectations. According to a study on brand loyalty, 62% of millennials are more likely to buy a product if the brand engages them on social media. Many businesses view social media as a way to put their […]
How to Make the Most of Snapchat’s New Website Links
Snapchat’s latest feature provides marketers with their first reliable method of collecting the data necessary to prove their effectiveness on the platform.
Why Is Social Media Measurement So Hard?
New research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Here are 5 reasons why measuring social media’s impact is so hard and what you can do about it.
The Single Most Important Social Media Marketing Metric
Break free of social media vanity metrics by focusing on the single most important marketing metric: conversions.
How to Prove Your Social Media Impact
Proving social media’s impact on conversion is no easy feat. These steps can help you demonstrate just how valuable social can be.
Social Media ROI’s Missing Ingredient
You can’t calculate social media ROI without spending time figuring out your true costs. Here’s an easy to know what it’s really costing you to send that Facebook update.
3 Scientific Studies With Real Insight Into Social Media
It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I […]
How to Uncover Meaningful Social Data
Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Interesting as a concept, but does it really exist? This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate […]
Breaking from Tradition: The Four Ms of Influence Marketing
I’m an old-timer. I come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago. I cut my teeth on the Four Ps of Marketing – Product, Price, Promotion and Place – and used that quadrant for clients and employers alike. […]
The 3 Rock Solid Questions To Guide 2013 Social Media Success
There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. The pace of change is breathtaking, and the feedback loop is instantaneous. This creates a culture of disproportionate attention to detail. So much has been written about the mechanics of social […]
Using Creative Interactivity to Generate Facebook Results
What do you think of when I say “Facebook marketing”? You are probably thinking “coupons”, “promotions”, “product launch”, or even “contests”. Brands are well aware of the interest of the largest social network and its functions for promoting and creating an enthusiastic following. But Facebook is not only the El Dorado for “commercial” brands, it […]
New Research: Social Media ROI is Still a Challenge for 57%
Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of. The study surveyed 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses […]
The 5 Top Google Analytics Reports for Social Media Marketers
Use Google Analytics reports and tools to demonstrate the value of your social media marketing practice.
Not Tracking Social Media ROI is Your Fault
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. (click here to view and download the Social Media ROI Cookbook on Slideshare) There’s no question that the social media ROI […]
Is Social Media Strategy Required or Redundant?
I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked […]
The Hybrids are Coming: Evolution of the Prototype Marketer
Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic […]