How to Be a Storyteller
Good stories are how we convince preoccupied consumers we’re worth their time. These five steps will get you started with storytelling.
The Awesome Power of Family in Social Media Storytelling
In honor of Thanksgiving, I wanted to write a post about the power of family in social media storytelling. And as you sit down to whatever celebration you embrace, think about the videos below and what they evoke within you. But first, remember that the goal isn’t to be good at social media. The goal […]
Social Media Lessons From the Offline Real World
An interesting report released from Pew Internet Research about the use of location-based services among adults found that only 28% of American adult cell phone owners use services such as maps or recommendations based on their location. In addition, 4% of all American adults use check-in apps such as Foursquare and Gowalla. Conversely, in the social […]