Why Is Social Media Measurement So Hard?
New research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Here are 5 reasons why measuring social media’s impact is so hard and what you can do about it.
How to Improve Your Content Promotion in 10 Words (or Less)
Improve your content promotion with just 10 meaningful words, and learn four quick fixes for giving your content marketing pitch a competitive edge.
How to Use Google Hangouts On Air to Run Your Next Webinar
Webinars allow you to share your expertise and further build the know/like/trust factor with your community. With Google’s Hangouts On Air, you can take advantage of webinar list-building perks without the associated costs! This post will teach you everything you need to make webinars your #1 list building strategy.
A Systematic 3D Approach to Brainstorming New Content Topics
Inevitably, you probably find yourself in a creative rut from time to time. When you find yourself at a loss for content ideas, step back and look at your topic from different perspectives. Chuck Frey describes his “3D” approach to tap back into writing about the industry, profession, or niche within which you work.
8 Simple Tweaks to Boost Website Conversions
Learn how one blog increased its email subscribers by 60% through these eight simple steps. From free plugins to paid heatmap data on visitor behavior, these tips can help you increase your website conversions today.
The Best Video Content About the Greatest Feeling on Earth
You need to identify your underlying message. What are you trying to say? Brands need to stop talking about themselves and start telling a story.
Marketers Everywhere: Stop Marketing Your Brand
The most effective way to do reach your target audience is to market an authentic experience—not your brand. A focus on human to human connections can make all of the marketing difference in the world.
Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact
You’re not marketing your brand, rather, an experience with your brand. An intrinsic piece of great marketing is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand.
3 Foolproof Ways to Create Contagious Content
Does your content add value to your audience? Will your audience have a good reason to share your content? If not, it might be time to implement one of these three techniques in order to change that.