How to Create an Unforgettable Integrated Campaign
When the solar eclipse hit Europe last week, Oreo shone bright with a clever campaign that integrated print, social, and even billboards.
Samsung Puts Its New Phone To the Ultimate Test: An Underwater Selfie Challenge
Imagine you’re lounging on the banks of Lake Zurich and a person in a scuba gear pops out of the water with a ringing cell phone. Would you answer? Samsung tried this stunt with their new #underwaterselfie campaign and had surprising results.