Why Data May Be Steering You Into the Rocks
Yes, big data is all the rage and incredibly powerful. And yes, it’s seductive that we can just “run a report” to see what customers and prospects are doing online. But…. Data and insight are not the same things. (tweet this) Thirst for machined data can cause you to treat customer needs with LESS humanity […]
Do You Know Your Customers Enough to be a Social Media Hit?
Guest post from Susan Baier, a 20-year digital marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. Being relevant to customers isn’t about just using their first name in an email. True relevance grows from a […]