Why Is Social Media Measurement So Hard?
New research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Here are 5 reasons why measuring social media’s impact is so hard and what you can do about it.
25 Ways to Create Shareable Content
The trend toward using the web to grow your business continues. Email keeps growing exponentially, with trillions sent every year, Facebook went from university students only in 2004 to more than a billion users eight years later. Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each […]