How to Engage Your Customers in Creating User-Generated Content

As a content marketer, your greatest asset is an enthusiastic customer. Don’t miss these three key opportunities for user-generated content.
Why Negative Social Proof Does More Harm Than You Think

Testimonials and endorsements are powerful selling tools—until negative social proof threatens to undo your hard work. Here’s how to fix it.
5 Content Marketing Assets You Forgot You Had

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social, except when he’s chasing large mouth bass! It’s usually a look of pure terror. I’m sitting across the desk from a professional and confident marketing executive. We’ve discussed the benefits of social business. He is on board with making […]