7 Roadblocks to Digital Marketing Transformation
For nearly a decade now, the pace towards digital marketing transformation has been quickening but the pandemic fast-tracked it abruptly. The result? The marketing talent pool has expanded, the marketing mix continues to evolve and the matrix of technology providers is ever growing. Customers have fully adopted the convenience of consuming information and making buying […]
How Marketers Can Gain the Trust of Tech-Savvy Consumers
Today’s tech-savvy consumers want brand relationships built on trust, not sales tactics. Boost consumer trust with help from these tips.
What Happens When a Brand Embraces Its Story?
More consumers are craving transparency and compelling storytelling from businesses. It’s time to bring your brand’s story front and center.
How to Create Effective Competitor Campaigns Without Pointing Fingers
A smart competitor campaign can help you reach potential customers looking for alternatives without pointing the finger at your competitors.
Don’t Buy Your Programmatic Audience, Build It
The funnel is dead. Don’t be sad, it had a good, long life and now it will retire to a nice farm where it will live with the CueCat, the three-martini lunch, and other advertising ideas that are past their prime. But, chances are, if you were a direct-response marketer, you probably shut your office […]
The Rise of “Open Business”
A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during […]
Is Social Conversation a Myth?
Mitch Joel, whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. As coined by Joseph Jaffe (another good guy who was incidentally the very first guest on my series of live Twitter interviews), businesses have been trying to Join the Conversation […]