How Smart Brands are DemoCasting in Social Media
DemoCasting is when brands spend resources on social media platforms that are not used by their target audience, but are used by their future customers. 3 examples from Jay Baer.
How One Company Is Re-Imagining Corporate Website Design
Nescafé just did what no other global brand has done before: abandon their corporate website for an ultra-visual, highly shareable Tumblr.
General Electric Hosts a Virtual Science Fair On Tumblr
What started as six second science lessons on Vine has morphed into a user-generated campaign just in time for the back-to-school season. Previously covered on Convince & Convert as a clever approach to content, General Electric is once again leading by example by encouraging its fans to experiment with and share their own six second […]
How Gap Activated Its SXSW Presence
As the 2013 official SXSW t-shirt sponsor, Gap took to its social media channels to activate a series of free-spirited fashion and music themed content and events in Austin, San Francisco, Los Angeles and New York. From launching the brand’s official Tumblr site, to curating personalized content across Pinterest, Instagram and Vine, companies and brands […]