Why Pret A Manger Is Using Twitter to Plan Its Next Move
Pret A Manger’s summertime pop-up shops were a smash hit with Londoners. Now they’re turning to Twitter to ask customers what to do next.
How to Track Hashtag Campaigns with Social Media Analytics
Hashtag tracking remains one of the best ways for brands to keep their ear to the ground. Here’s how FIFA kept tabs on World Cup chatter.
How to Surprise Fans with Your Product Launch
Product launches are a great opportunity to show off your brand’s creativity. One French brand made a splash using the element of surprise.