How to Strike the Right Tone With Live Chat
Read what one business learned—the hard way—about creating engaging, effective live chat customer support.
6 Ways to Attract Return Visitors to Your Blog
Is your site failing to attract visitors for a second time? Entice potential customers to return with this six optimization tips.
Why Visitor Engagement Holds the Key to Conversion
Many websites make a great first impression but miss out on a critical factor to convert more visitors into customers: engagement.
The Hitchhiker’s Guide to Tracking Website Engagement
Guest post by Petri Darby, APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy,” a computer known as Deep Thought spent seven and a half million years contemplating the great Question of Life, the Universe and Everything. Seventy-five thousand generations […]