Why This Weird and Wonderful Global Influencer Campaign Works
For its latest campaign, Lenovo created influencer partnerships with global YouTube stars to produce weird and wonderful video content.
YouTube marketing strategy a top priority for social media marketers
Finally, video is getting HOT among social media marketers. 66% of social media marketers plan to increase their Youtube marketing in the near future, according to the 2015 Social Media Marketing Industry Report, released by Social Media Examiner. 66% of social media marketers plan to increase their Youtube marketing in the near future Twitter and […]
Better YouTube Marketing in 5 Steps
Successful video marketing isn’t just about camera choice and top-notch editing. Quality video content needs the right formula of execution.
3 Tips to Reach Generation Z on YouTube
Few marketers would use the term “child’s play” to describe traditional marketing techniques. Elegant print ads, emotional commercial placements, and paid celebrity endorsements are reliable tactics that sway the savvy, older consumer. But with Generation Z — consumers born after 1990 — making up 25.9 percent of the population and contributing $44 billion to the […]