The Impact of Reviews and Other Social Media Content on Shopper Purchase
In April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). The concept is built around the 70% of Americans who look at product reviews before making a purchase, the 79% who use a smartphone to help with shopping, and the 83% of moms […]
Fight Premature Monetization – Add a Second Step to Your Content Marketing
Gary Vaynerchuk often warns against the “19 year old dude move” – when over zealous businesses try to close the deal on the first social media transaction. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con, not a smash and grab. That same […]