YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
social networks 2  |  Add Yours

How the Grinch Saved Social Media

A Holiday Fable, with apologies to Dr. Seuss Everyone at the office liked Facebook a lot But the Grinch at the top of the org chart did not. The Grinch hated Facebook! And social media all! Now, please don’t ask why. No one quite can recall. It could be, perhaps, that his PC was busted. [...]

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social media tools 9  |  Add Yours

Don’t Be a Social Media Guinea Pig

When it comes to social media, there are few sure bets. One thing’s certain, however: people go nuts for new stuff. Show someone the latest gizmo, doodad, or whatchamacallit dubbed the “Next Big Thing,” and it will be very difficult for him or her to resist the urge to jump aboard. There’s something a little crazy, however, [...]

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Guest Posts 37  |  Add Yours

5 Reasons Linkedin is Boring in a Good Way

Anthony Juliano is the Vice President of Marketing and Social Media Strategy at Asher Agency, a Midwest-based marketing strategy firm. Anthony speaks and writes about a variety of social media and marketing topics, with a specific focus on LinkedIn. Connect with him at AnthonyJuliano.com. LinkedIn has a reputation for being… well, a little dorky. In [...]

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