Don’t be fooled by the rosy idea that high-quality content is a straight shot to revenue. Learn how and when your content truly matters.
These five emerging content marketing trends can help give an edge to your content strategy.
PR agencies everywhere are upping their game to keep pace with the changing world. Make sure you and your agency are on the right track.
Click-throughs shouldn’t be the only driver of ROI measurement. Look at marketing metrics like a target, and you’ll see the bigger picture.
Programmatic marketing is emerging as a unique tool for getting your content seen in today’s hyper-competitive online world.
We could all use some digital detox. Hear how some brands are staying active while offering consumers a respite from ad overload.
How do you define nostalgia? It’s unique to everyone, but there is one thing that’s common to us all: It has a sensory trigger that brings back memories of unfettered happiness. Use these three tactics to incorporate feelings of nostalgia in your every day marketing and advertising efforts.
No one can deny that data is enlightening. Its signals tell us who our audiences are, where to find them, and how they’re influenced. But does it trump storytelling? Today’s CMO requires a healthy mix of analytics experience and creativity to be successful.
A new study from Chango and Digiday show that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising.
Content marketing is growing up. According to “Quarterly Intelligence Briefing: Digital Trends for 2013,” content marketing became the number one priority for marketers in 2013. And why not? Content marketing works because it’s a uniquely powerful way to generate excitement around your industry and products. (tweet this) But if content […]
Content marketing is hot right now. But just because everyone’s doing it, doesn’t mean it’s easy. Great content takes a lot of time and careful thinking. The good news? We’ve put together a 5-step guide that can help you remember the most important elements of a great content campaign. We’ve […]
If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. Using a technique called cookie-mapping, […]
Retargeting is hot right now. Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. But if you’ve only heard the hype about retargeting, you may be surprised to learn some of the facts and figures. The Chango-Digiday Retargeting […]
Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Even the creators of display ads are piling on the hate. Although display advertising has room for improvement, there are many people […]
Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and […]