How do you define nostalgia? It’s unique to everyone, but there is one thing that’s common to us all: It has a sensory trigger that brings back memories of unfettered happiness. Use these three tactics to incorporate feelings of nostalgia in your every day marketing and advertising efforts.
No one can deny that data is enlightening. Its signals tell us who our audiences are, where to find them, and how they’re influenced. But does it trump storytelling? Today’s CMO requires a healthy mix of analytics experience and creativity to be successful.
A new study from Chango and Digiday show that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising.