Social Media Tools

WEBININE: All About Reddit

In this webinine, or short form webinar lasting around nine minutes, we explore Reddit, a social news sharing site with a loyal community and growing following. Topics discussed include:

Brief history of Reddit
Reddit demographics
Subreddits (or categories)
Upvotes & Karma
Reddit User Pages
Common Acronyms within the Community
Ask Me Anything Sessions
Reddit Content Submission Tips
Reddit Advertising

Content Marketing

Abandonment Issues – What To Do with Content Archipelagos

Content Archipelagos

If you viewed your content marketing operations from a 35,000 foot level, what would they look like? Would your organization’s content assets, social media networks and web/mobile properties all be aligned and grouped in a cohesive, self-supporting structure? Would they appear to feed audience traffic to one another? Would you have any assets that stand alone, away from the others in isolation?

If your answer to that last question is “yes,” you are not alone. With the best intentions, many brands concept, create and eventually forget about assets once utilized for content marketing purposes. There are countless mobile apps, videos, infographics, research summaries, podcasts and even networks that are like content archipelagos – untouched, inconsequential and alone.

Content Marketing, Blogging and Content Creation

Moneyball Principles for Content Marketing

oakland athletics

By now you have likely seen, read or heard about the story of the Oakland A’s baseball teams of the early 2000s. Led by General Manager, Billy Beane, the club had limited resources with which to build a winning team, especially when compared to big budget competitors like the New York Yankees, Boston Red Sox, etc. As opposed to relying on old school player evaluation tactics, they hired analysts who used statistical models to identify batters who could score more runs and find pitchers who could get more outs. While the Moneyball story is framed within the game of baseball, it’s really about math. It showed that we can depend on numbers to help predict success. And while it was not perfect, this particular “numbers first” approach proved better than an expert’s best guess.

Community Management, Content Marketing, Guest Posts, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

Can Social Media and Lead Generation Coalesce?


By now, we all know that social media is a fantastic tool for gauging the audience and communicating with previous and current customers. But, can it also be used to lure in new customers? Can social media marketing be paired with other lead generation tactics to create new business opportunities? My initial response was, ”mmh, […]