Guest post by Connie Bensen, the Director of Community Strategy and Social Media at Alterian, which provides leading marketing products for the enterprise. She also blogs at http://communitystrategist.com. Brands have realized that social networks offer an opportunity to interact directly with consumers. They create pockets of communities where like-minded people share information and seek advice. [...]
YOUTILITY
Why Smart Marketing Is About Help, Not Hype
The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.
You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”
If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.
Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.
Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.comConvince and Convert: Social Media Strategy and Content Marketing Strategy
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About Jay Baer
I'm Jay Baer. A hype-free marketing strategist, speaker, and author. I'm the founder of Convince & Convert, a social media and content consultancy.
Since 1994, I've worked with more than 700 companies on digital marketing strategy, including 29 of the FORTUNE 500. We are social and content accelerators here at C&C, helping companies tie new media to real business.
For more about me, visit this page. Also enjoy the blog, our Social Pros podcast, and our One Thing email newsletter.Youtility
The new book from Jay Baer
The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.
You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”
If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.
Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.
Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com