Kleenex Creates Youtility by Predicting the Flu

My Achoo

Whether you have small children, frequently travel, work in a hospital or share an office, each year presents the dreaded cold and flu season. We run from sneezing strangers, stock up on lotion to soothe over¬≠washed, dried out hands, pop Vitamin D like it’s candy and kindly remind co¬≠workers to please stay home when they’re […]

Digital Marketing, Power Of

The Power of Data

As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today. But data sitting in silos doesn’t help anyone. least of all […]