YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

About Gina Rau

Gina is a brand engagement specialist who seeks out creative solutions for marketing and business challenges. Her work has delivered positive impact for world-class brands like McDonald's, JCPenney, United Airlines, Radio Shack, Whole Foods and more. At Janrain, Gina leads the charge to make the brand shine, and share our client's stories and all we do. While marketing may be in her blood, a good Oregon pinot noir fills her wine glass.

The Power of Data

As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today. But data sitting in silos doesn’t help anyone. least of all [...]

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